Tree Care Industry Association Board of Directors Elections

TCIA’s Vision & Focus

TCIA Board Values

  1. Be of Service
  2. Be Team Players
  3. Be Driven
  4. Be Adaptable
  5. Be Principled

Core Focus

Purpose/Cause/Passion: Advance Tree Care Businesses

TCIA’s 10-Year Target

TCIA offers essential resources for tree care companies to succeed and has 6,000 members accessing those offerings.

3-Year Picture

Measurables:
  • Active Members: 2,150
  • Active Member Retention: 95%
  • Engagement: 65% Score over 300
  • Corporate Members: 370
  • Corporate Member Retention: 95%
What does it look like?
  1. Investing in a data and research strategy to help us make strategic decisions.
  2. Launching a strategy to tier different levels of services and pricing.
  3. Developing and launching a strategy to reinvent TCIA Magazine
  4. Launching our TCIA 6 Domain Business Management curriculum, including online and re-imagined Accreditation, to help tree care companies run their businesses better.
  5. Implementing scalable, profitable strategies to deliver tailored solutions to prospective and member companies.
  6. Implementing a marketing strategy to leverage Corporate Members to connect their customers to TCIA.
  7. Developing an outreach strategy for engagement with Industry Partners.
  8. Implementing an advocacy strategy to better influence state and federal legislation.